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Transforming financial
product and policy design
for the under-served
Human insights at market scale
6 countries | 34 segments | 1.98 billion people to serve
THE CHALLENGE
Around the world, nearly 3 billion people lack access to affordable, high quality financial services, whether credit to start a business or insurance to cover an emergency.
Despite the hype, cheap digital bank accounts have had little impact on people's lives - most don't use them.
DATA
78 in-depth user profiles
6 national datasets
11,500 respondents
offer data-driven insights
to design more customized
user-centered solutions
SEGMENTS
Video documentaries
Robust data analysis
Integrated profiles
create 34 illuminating user segments with actionable design opportunities
MEASUREMENT
Global survey tools
measure key contextual, behavioral, and psychological variables to capture
multi-dimensional
financial profiles
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