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India
1/5
Segments
Providers
Independents
traditional, independent, responsible
18% of adult population | 174 million people
optimistic, open, entrepreneurial
16% of adult population | 155 million people
Followers
Survivors
religious, familial, traditional
21% of adult population | 203 million people
skeptical, religious, conservative
10% of adult population | 97 million people
Influencers
Seekers
networked, tech-savvy, effective
19% of adult population | 184 million people
young, curious, ambitious
16% of adult population | 155 million people
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