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Myanmar
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Segments
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Reliable Planners
conscientious, hopeful, community-oriented
35% of adult population | 13.8 million people
Community Entrepreneurs
diligent, confident, community-oriented
28% of adult population | 11.1 million people
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Cautious Individualists
Determined Hustlers
self-reliant, adaptive, stability-seeking
16% of adult population | 6.3 million people
dynamic, driven, aspiring
21% of adult population | 8.3 million people
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