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Nigeria
1/6
Segments
Traditional Believers
religious, familial, conservative
12% of adult population | 12.8 million people
Digital Youth
conscientious, future-oriented, open-minded
19% of adult population | 20.2 million people
Dependent Individualists
young, measured, effective
22% of adult population | 23.5 million people
Resilient Savers
respectful, sociable, prepared
21% of adult population | 22.4 million people
Confident Optimists
open-minded, tech savvy, planners
14% of adult population | 14.9 million people
Questioning Cultivators
self-confident, steadfast, skeptical
12% of adult population | 12.8 million people
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