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Pakistan
1/5
Segments
Pragmatic Providers
present-minded, self-reliant, resilient
19% of adult population | 24.5 million people
Modest Upholders
aspiring, deliberate, scrupulous
41% of adult population | 52.8 million people
Communal Elites
Careful Hustlers
trusting, open-minded, wealth
21% of adult population | 27.1 million people
self-confident, disciplined, investment-minded
19% of adult population | 24.4 million people
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