MALANG'S STORY
Meet Malang
“We are just earning to fill our bellies. I hope our children will grow up, have jobs, and be free of all this.”
Malang is a middle-aged man and father of six (5 sons and 1 daughter) living in Sind Province. He is a bonded laborer who works as a sharecropper. Malang’s family lives in a cluster of six homes in a remote corner of their landlord’s 300 hectare property. Their home is a two mile walk from the nearest village. Among Malang’s neighbors are several of his brothers and their families. His finances are tight and he struggles to make ends meet. Despite this, he is determined to provide for his children’s education, so they do not have to be sharecroppers.
How does Malang plan to financially meet the future long-term aspirations
he has for his children?
SEGMENT OVERVIEW
Pragmatic Providers,
by the numbers
Like Malang, most Pragmatic Providers are middle to high socioeconomic rank (SES) rural married men who are slightly better educated than the average Pakistani. Approximately 24.5 million people
(19% of the Pakistan population) fall in this segment.
Pragmatic Providers
Pakistan Average
GENDER (MALE)
67%
49%
AGE (25-44)
59%
60%
SOCIOECONOMIC (SES 4-5)
48%
40%
HIGH INCOME VOLATILITY
26%
46%
Pragmatic Providers’ overall financial behavior is close to the average Pakistani, though they struggle with high income volatility and expenses. They have a strong sense of agency, but low self-esteem and are pessimistic about their future, taking an agnostic view towards planning.
SAVINGS BEHAVIOR & ATTITUDES
They are Pakistan’s most infrequent savers but among its most financially resilient. They take an agnostic view towards planning and most measure low conscientiousness and are not deliberate, goal-oriented savers.
SAVINGS ACCOUNTS
They primarily manage finances through family and are among the most frequent mobile wallet savers and users in Pakistan, though absolute rates are still low. They are the least frequent members and users of informal financial groups.
BORROWING BEHAVIOR & ATTITUDES
Most are not comfortable with debt and do not feel dependable, contributing to their low borrowing frequency.
BORROWING ACCOUNTS
Their use of mobile wallets and group channels for borrowing is similar to the national average.
Pragmatic Providers
Pakistan Average
Explore our complete set of findings:
Financial Behavior & Attitudes
