Networked Elites
17% of Pakistan Women | 16.2 million people
moderate, confident, wealthy
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SEGMENT OVERVIEW
Networked Elites have the highest socioeconomic status of all segments, of younger to middle age,
and notably financially healthy. Approximately 16.2 million (17% of the adult female
Pakistan population) fall in this segment.
Networked Elites
Pakistan Women Average
AGE (25-34)
28%
N/A
SOCIOECONOMIC (SES 4-5)
61%
40%
HIGH INCOME VOLATILITY
18%
48%
Networked Elites plan little for expenses and perhaps do not stay in control of them. They enjoy low income volatility and have the highest overall confidence in being able to cope with an emergency, but are less confident in their ability to pay everyday household expenses.
Financial Behavior & Attitudes
Networked Elites
Pakistan Women Average
Networked Elites,
by the numbers
SAVINGS BEHAVIOR & ATTITUDES
Networked Elites are among the most likely segments to save and on a moderately frequent basis. They use more savings channels than other segments, although family remains their main savings destination.
SAVINGS ACCOUNTS
They save mostly through family, but will also save through informal groups. They almost never save using mobile money.
BORROWING BEHAVIOR & ATTITUDES
Most Networked Elites never or rarely borrow. Just under a third borrow, and only sixteen percent borrow frequently.
BORROWING ACCOUNTS
While they save actively with family and at home, and family is their most-used borrowing channel, they borrow from family less frequently than average. However, they show a greater than average tendency to borrow with informal groups and banks. None borrowed using mobile money.
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