Video Portraits

Pakistan

Pragmatic Providers

19% of Pakistan | 24.5 million people
present-minded, self-reliant, resilient

Watch Malang's

Short Documentary

“We are just earning to fill our bellies. I hope our children will grow up, have jobs, and be free of all this.”

Modest Uphoalders

41% of Pakistan | 52.8 million people
aspiring, deliberate, scrupulous

Watch Sadia's

Short Documentary

“My husband cannot be bothered with the dramas and expenses of the household.”

Communal Elites

21% of Pakistan | 27.1 million people
trusting, open-minded, wealthy

Watch Fahad's

Short Documentary

“A lot of people from my neighborhood rely on me. And when they need me, I help.”

Careful Hustlers

19% of Pakistan | 24.4 million people
confident, disciplined, investment-minded

Watch Karan's

Short Documentary

"Because we don’t have our own house, we’re depending on others, and we have to do favors for the landlord."

India

Providers

18% of Indians | 174 million people
traditional, independent, responsible

Watch Suman's

Short Documentary

“I just want stability in my life. This means a better job, education for my children, and savings if there are funds left over.”

Independents

16% of Indians | 155 million people
optimistic , open, entrepreneurial

Watch Laxmi's

Short Documentary

“ I like making things, I like selling them; and when I make a profit, I like that too.”

Followers

21% of Indians | 203 million people
religious, familial, traditional

Watch Sangeetha's

Short Documentary

“I don’t know about banking. My husband is here, he takes care of payments.”

Survivors

10% of Indians | 97 million people
skeptical, religious, conservative

Watch Malleshwam's

Short Documentary

"When there was a drought, I didn’t know if I had enough for my family to have 1 meal per day."

Influencers

19% of Indians | 184 million people
networked, tech-savvy, effective

Watch Arnab's

Short Documentary

“Things I don’t dream about yet today will become dreams as I climb higher. Financial success is a never-ending process.”

Seekers

16% of Indians | 155 million people
young, curious, ambitious

Watch Puja's

Short Documentary

“I want to stand on my own two feet and show everyone that I am doing something or other for everyone, no matter how small it is.”

India

Myanmar

Reliable Planners

35% of Myanmarese | 13.8 million people
conscientious, hopeful, community-oriented

Watch Dedan's

Short Documentary

“Within my community of farmers, the monthly system of loan payments is a burden for us, and doesn’t match our livelihoods.”

Community Entrepreneurs

28% of Myanmarese | 11.1 million people
diligent, confident, community-oriented

Watch Hayma's

Short Documentary

“I lend to help others out in the community. They can’t borrow for that low of an interest rate elsewhere.”

Cautious Individualists

16% of Myanmarese | 6.3 million people
self-reliant, adaptive, stability-seeking

Watch Aung's

Short Documentary

“Usually it’s the husband who gives orders and manages the money, but I don’t like that. In our family, my husband earns money, and I manage it.”

Determined Hustlers

21% of Myanmarese | 8.3 million people
dynamic, driven, aspiring

Watch Htun's

Short Documentary

"When our income gets higher, we can become more disciplined. At our current level, we have to tap into our savings."

Myanmar

Nigeria

Traditional Believers

12% of Nigerians | 12.8 million people
religious, familial, conservative

Watch Wunmi's

Short Documentary

“When I need help, I go to my pastors.
They have the will and have given me support.”

Digital Youth

19% of Nigerians | 20.2 million people
conscientious, future-oriented, open-minded

Watch Tosin's

Short Documentary

“I want to be stable first, because when you have stability you move on and grow.”

Dependent Individualists

22% of Nigerians | 23.5 million people
young, measured, effective

Watch Amaka's

Short Documentary

“I can’t get all the stability in life but I’d like some for my children to begin with and then slowly get more...”

Resilient Savers

21% of Nigerians | 22 million people
respectful, sociable, prepared

Watch Yomi's

Short Documentary

"Things will change when I start working. I want to go to acting school, I want to build a house in my village."

Confident Optimists

14% of Nigerians | 14.9 million people
open-minded, tech-savvy, planners

Watch Victoria's

Short Documentary

“To start a business you need money and a plan for what to do. I’ve thought about starting a pedicure specialist place. There’s nothing like that in Lagos.”

Questioning Cultivators

12% of Nigerians | 13 million people
self-confident, steadfast, skeptical

Watch Chigozie's

Short Documentary

“There are so many people in my village I have to help, but I can’t always provide support and that pains me.”

Nigeria

Kenya

Confident Builders

28% of Kenyans | 8.2 million people
open-minded, conscientious, investors

Watch Vincent's

Short Documentary

“I like being independent. You struggle on your own. I have learned through experience that you can survive in all conditions.”

Educated Elites

22% of Kenyans | 6.5 million people
confident, connected, planners

Watch Nyongesa's

Short Documentary

“Where we live, life is not an island. If they make it, I make it. We learn from each other.”

Resilient Cultivators

25% of Kenyans | 7.4 million people
social, trusting, planners

Watch Marion's

Short Documentary

“There are no times we keep
our hands empty – we plant.”

Communal Pragmatists

25% of Kenyans | 7.4 million people
dependent, confident, planners

Watch Scovia's

Short Documentary

"When I plan better, I save and then move on. I don’t want to be in a job forever. I want to know how long."

Kenya

Tanzania

Vulnerable Individualists

20% of Tanzanians | 6.2 million people

Watch Elizabeth's

Short Documentary

Community Pillars

17% of Tanzanians | 5.2 million people

Watch Josephina's

Short Documentary

Connected Aspirants

17% of Tanzanians | 5.4 million people

Watch Saleem's

Short Documentary

Reliant Strivers

21% of Tanzanians | 6.6 million people

Watch Asia's

Short Documentary

Established Elites

14% of Nigerians | 14.9 million people

Watch Plasidi's

Short Documentary

Tanzania

Video Portraits

Pakistan

Pragmatic Providers

19% of Pakistan | 24.5 million people present-minded, self-reliant, resilient

“We are just earning to fill our bellies. I hope our children will grow up, have jobs, and be free of all this.”

Modest Uphoalders

41% of Pakistan | 52.8 million people aspiring, deliberate, scrupulous

“My husband cannot be bothered with the dramas and expenses of the household.”

Communal Elites

21% of Pakistan | 27.1 million people trusting, open-minded, wealthy

“A lot of people from my neighborhood rely on me. And when they need me, I help.”

Careful Hustlers

19% of Pakistan | 24.4 million people confident, disciplined, investment-minded

"Because we don’t have our own house, we’re depending on others, and we have to do favors for the landlord."

India

Providers

18% of Indians | 174 million people traditional, independent, responsible

“I just want stability in my life. This means a better job, education for my children, and savings if there are funds left over.”

Independents

16% of Indians | 155 million people optimistic , open, entrepreneurial

“ I like making things, I like selling them; and when I make a profit, I like that too.”

Followers

21% of Indians | 203 million people religious, familial, traditional

“I don’t know about banking. My husband is here, he takes care of payments.”

Survivors

10% of Indians | 97 million people skeptical, religious, conservative

"When there was a drought, I didn’t know if I had enough for my family to have 1 meal per day."

Influencers

19% of Indians | 184 million people networked, tech-savvy, effective

“Things I don’t dream about yet today will become dreams as I climb higher. Financial success is a never-ending process.”

Seekers

16% of Indians | 155 million people young, curious, ambitious

“I want to stand on my own two feet and show everyone that I am doing something or other for everyone, no matter how small it is.”

Myanmar

Reliable Planners

35% of Myanmarese | 13.8 million people conscientious, hopeful, community-oriented

“Within my community of farmers, the monthly system of loan payments is a burden for us, and doesn’t match our livelihoods.”

Community Entrepreneurs

28% of Myanmarese | 11.1 million people diligent, confident, community-oriented

“I lend to help others out in the community. They can’t borrow for that low of an interest rate elsewhere.”

Cautious Individualists

16% of Myanmarese | 6.3 million people self-reliant, adaptive, stability-seeking

“Usually it’s the husband who gives orders and manages the money, but I don’t like that. In our family, my husband earns money, and I manage it.”

Determined Hustlers

21% of Myanmarese | 8.3 million people dynamic, driven, aspiring

"When our income gets higher, we can become more disciplined. At our current level, we have to tap into our savings."

Nigeria

Traditional Believers

12% of Nigerians | 12.8 million people religious, familial, conservative

“When I need help, I go to my pastors. They have the will and have given me support.”

Digital Youth

19% of Nigerians | 20.2 million people conscientious, future-oriented, open-minded

“I want to be stable first, because when you have stability you move on and grow.”

Dependent Individualists

22% of Nigerians | 23.5 million people young, measured, effective

“I can’t get all the stability in life but I’d like some for my children to begin with and then slowly get more...”

Resilient Savers

21% of Nigerians | 22 million people respectful, sociable, prepared

"Things will change when I start working. I want to go to acting school, I want to build a house in my village."

Confident Optimists

14% of Nigerians | 14.9 million people open-minded, tech-savvy, planners

“To start a business you need money and a plan for what to do. I’ve thought about starting a pedicure specialist place. There’s nothing like that in Lagos.”

Questioning Cultivators

12% of Nigerians | 13 million people self-confident, steadfast, skeptical

“There are so many people in my village I have to help, but I can’t always provide support and that pains me.”

Kenya

Confident Builders

28% of Kenyans | 8.2 million people open-minded, conscientious, investors

“I like being independent. You struggle on your own. I have learned through experience that you can survive in all conditions.”

Educated Elites

22% of Kenyans | 6.5 million people confident, connected, planners

“Where we live, life is not an island. If they make it, I make it. We learn from each other.”

Resilient Cultivators

25% of Kenyans | 7.4 million people social, trusting, planners

“There are no times we keep our hands empty – we plant.”

Communal Pragmatists

25% of Kenyans | 7.4 million people dependent, confident, planners

"When I plan better, I save and then move on. I don’t want to be in a job forever. I want to know how long."

Tanzania

Vulnerable Individualists

19% of Pakistan | 24.5 million people
present-minded, self-reliant, resilient

41% of Pakistan | 52.8 million people
aspiring, deliberate, scrupulous

21% of Pakistan | 27.1 million people
trusting, open-minded, wealthy

19% of Pakistan | 24.4 million people
confident, disciplined, investment-minded

18% of Indians | 174 million people
traditional, independent, responsible

16% of Indians | 155 million people
optimistic , open, entrepreneurial

21% of Indians | 203 million people
religious, familial, traditional

10% of Indians | 97 million people
skeptical, religious, conservative

19% of Indians | 184 million people
networked, tech-savvy, effective

16% of Indians | 155 million people
young, curious, ambitious

35% of Myanmarese | 13.8 million people
conscientious, hopeful, community-oriented

28% of Myanmarese | 11.1 million people
diligent, confident, community-oriented

16% of Myanmarese | 6.3 million people
self-reliant, adaptive, stability-seeking

21% of Myanmarese | 8.3 million people
dynamic, driven, aspiring

12% of Nigerians | 12.8 million people
religious, familial, conservative

“When I need help, I go to my pastors.
They have the will and have given me support.”

19% of Nigerians | 20.2 million people
conscientious, future-oriented, open-minded

22% of Nigerians | 23.5 million people
young, measured, effective

21% of Nigerians | 22 million people
respectful, sociable, prepared

14% of Nigerians | 14.9 million people
open-minded, tech-savvy, planners

12% of Nigerians | 13 million people
self-confident, steadfast, skeptical

28% of Kenyans | 8.2 million people
open-minded, conscientious, investors

22% of Kenyans | 6.5 million people
confident, connected, planners

25% of Kenyans | 7.4 million people
social, trusting, planners

“There are no times we keep
our hands empty – we plant.”

25% of Kenyans | 7.4 million people
dependent, confident, planners